Claro, the industry’s leading image enhancement solution, blends powerful new features and artificial intelligence to produce an application for the next generation of image toning requirements.
Giesbeek, The Netherlands, February 28th, 2020 – Elpical Software announces the release and immediate availability of Claro v12.
Elpical’s Claro is the standard in automated image enhancement for all forms of image publishers around the globe – newspapers, magazines, retailers, brand owners, photobooks, agencies and more.
Elpical are dedicated to developing the most technologically advanced and exceptional solutions for image publishing workflows. Complementing the powerful Claro engine with best of breed AI technologies, Elpical has created a new standard for automated image enhancement.
Claro V12 expands to 3 core engines:
ENHANCE – Extensive new image processing operations and improved functionalities makes the image look even better, automatically
VISION – Integrates Google’s Vision AI engine providing extensive image understanding, automated metadata creation and image specific toning capabilities
REMOVE – Blends Remove.bg’s stunning background removal technology into Claro workflows creating accurate, editable cutouts and clipping paths in seconds

ENHANCE
Claro’s New Toning Functionality Includes:
Brand Colours – Detection, protection and correction to defined brand standards
Selective Colour Correction – Precise colour corrections to specific colour channels
Mid Tone contrast control – Individual control for contrast in the mid-tones
New Colour Balance engine – Superior colour cast identification and manipulation
Minimum Edge Dot Creation – Creates a defined edge to the image
Extended Toning functionality:
Advanced highlight contrast controls
Advanced noise filtering & reduction
Enhanced Skin Tone recognition engine
Operational Functionality
Regular Expressions utilization
OpenJDK support
Https for client connections and API
VISION
Google’s Vision AI provides industry leading accuracy for image understanding. Claro utilizes this data to provide a wide range of benefits to an image:
- Truly intelligent, individual image based toning and enhancement
- Dynamic image cropping
- Standardized keyword generation & addition to the image’s metadata
- Improved search engine rankings and increased conversion rates from:
Image SEO – Filename automatically appended with keywords
Image Enhancement – Increased click throughs and conversion rates
Optimal Image Size – Full & Thumbnail images resized for website requirements
File Format selection – optimize website loading times with correct image format
REMOVE
The ‘holy grail’ of the photoshop department – automated clipping paths and cutouts – is now a reality within Claro.
Blending Remove.bg’s industry leading background removal software into the Claro workflows, users quickly receive an editable, layered psd file suitable for all requirements. Save time and money and realign the photoshop team’s focus on more creative work.