Malayala Manorama automates image toning with Elpical Claro

Malayala Manorama automates image toning with Elpical Claro

Mr. George Jacob, Executive Director of Malayala Manorama visited the News Hub Media stand at IFRA Kolkata 2016 and suggested to have a trial of Claro.

Prior to the introduction of Claro by News Hub Media, Malayala Manorama were already utilising automated image enhancement software but needed an updated solution, capable of handling the significant increase of work now flowing through the organisation’s production facilities.

When asked what was driving them to find an alternative solution, Mr. Susheel George, Deputy General Manager of Quality Assurance explains, “We were in search of a robust and reliable software that could improve our quality in all aspects – especially the details in shadows and highlights of the image and providing optimal colour saturation. After rigorous testing with News Hub Media team we discovered that Claro could do this better than any other automatic image enhancement software available.”


Claro Introduction Effect

Describing the challenges of daily production, Mr.George continues:

“We have to process vast numbers of pictures for our daily title and other publications during peak production hours. We simply cannot tolerate delays in our production process. This required us to think about faster and more efficient solutions.”

“In this context, we appreciated the in-depth support from the News Hub Media team for creating an optimal workflow that met all of our stringent criteria for quality and operational efficiencies.”

Mr.George concludes that “With implementing Claro, Malayala Manorama’s productivity has been expanded, and the auto colour correction provides an enhanced output quality that benefits both advertiser and reader. We have been receiving considerable appreciation from our most valuable readers for the improved image reproduction.”

Mr.George reviewed the following benefits of implementing Claro:

1. Claro processes all of the different file formats we receive, including PDF.
2. The automatic image enhancement leads to more images being processed in a short time frame, which is perfect for Malayala Manorama’s tight production deadlines.
3. A greatly improved image output quality, resulting in our publications having a refined printed result.
4. User friendly, faster and ease of operation enabled our teams to quickly adapt to this new technology and deploy Claro to other production operations within Malayala Manorama.


About Malayala Manorama

Malayala Manorama Company Limited was founded in 1888 in the small town of Kottayam, Kerala State, in India. Since then it has grown to become a highly respected multimedia publishing organisation in India. In addition to producing newspapers, Malayala Manorama’s group of companies include leading magazine titles, FM radio stations and multiple TV channels & Web Portals providing news and entertainment.

Today, nearly 2.4 million copies of the flagship daily “Malayala Manorama”, are produced from 19 centres across India and the Middle East including Dubai, Bahrain & Qatar. Published in the ‘Malayalam’ language of its home State, it has almost 10 million daily readers. Malayala Manorama Company has always had a strong sense of pride in their work and have been ISO 9001-2008 certified for several years and, continuing this ethos, the IMS (ISO 9001-2015, ISO 14001& OHSAS 18001) certification was attained in 2017.