Organización Editorial Mexicana [OEM] implements Claro for optimised print and online images
As the largest Mexican print media company and the largest newspaper company in Latin America, OEM needed to streamline its image processing without sacrificing quality. By using Claro, OEM has improved its workflow efficiency while achieving a dramatic increase in image quality for both its newspapers and websites.
Ebodio Sánchez Rodríguez, national director of technology at OEM, said “automated, high-quality image processing is very important to OEM, we extensively tested many potential solutions. In the end, the combination of Claro’s technology and News Hub Media’s deployment methodology were the clear winners.”
Richard Laframboise, News Hub Media’s founder and president, reflects on being chosen after such a rigorous selection process, “Our team works very hard to build powerful, intuitive tools that can scale to meet the needs of publishers of all sizes. Claro was the perfect solution for OEM’s demanding workflow needs”.
About Organización Editorial Mexicana: OEM is the largest print media company in Mexico and the largest newspaper company in Latin America. The organization owns a large newswire service, 70 country-wide daily newspapers, 24 radio stations and 44 websites. The daily circulation of the print edition of La Prensa, OEM’s largest circulation newspaper, is more than 450,000.